Innovation

Why INNOVATION? Meaningfully unique products and services make more money. Period. If you want to get out of a commodity market, and sell on value -then you need to innovate and offer more meaningfully unique services and products to your customers. A Georgia Tech Study found that businesses focused on Innovation earn double the profit margin versus those who sell based on low price.

The problem with innovation is that there is a lot of uncertainty which makes it risky. Merwyn Research is the solution that offers the tools to quantify and then reduce the risk by 30 to 80% by adding clarity and focus to the idea. We know that there is a lot of uncertainty with innovation, but by quantifying the uncertainty rather then ignoring it, we can produce the most truthful sales forecast for early stage innovations.

WHEN to use Market Research tools such as Merwyn?
There are various market research tools can be appropriate for any stage of the innovation process.
Which tool you use depends on what major problem or issue you're trying to solve.
Rather then a linear approach where when you get to a certain step in the process you use a market research tool, our system only uses market research when there is a problem that needs to be solved before we can move forward with the innovation. Market research is a key puzzle piece to the our innovation system, but it doesn't always fit into the same spot, because we reconize that every innovation project will and should be diferent.
For help figuring out when and what Merwyn services are right for you, please contact us.