Merywn Services

List of services and detailed descriptions:

Merwyn Concept Test Report - Early-stage feedback so you can take action in whether to move forward with your innovation.

Click for an example report.

When to use:    When you are trying to learn the odds of success for the idea's marketing message. This report will help you make the decision whether or not to move forward with the innovation. Features: Concept Diagnostics for how well you communicated the innovation’s Promise, Proof and Uniqueness allows you to focus on problem areas and make improvements to your marketing message or idea. Retail Cost: $2,000 and includes expert coaching. After running the report you will also have access to the Sales Forecast Calculator to run an unlimited amount of sales forecast.

Merwyn Truth Teller Report - Written Advice on how to improve the idea and marketing message.

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When to use:   When you're trying to improve a marketing message. More detailed diagnostics and advice allows you to improve your odds of success moving forward with the innovation. Features: Same features listed above, but with more details and percentile comparisons to allow you to dive deeper into the diagnostics of the report. This is the only report to calculate odds of achieving Word of Mouth awareness (the odds of your customer telling another customer), which opens the conversation to marketing strategies. Merwyn Truth Teller also provides Ideas and Advice written by Doug Hall and Merwyn Research Experts. They give you actionable ways to improve your idea or marketing message. Doug and his team have seen thousands of new product ideas, this experience helps give you the best possible advice to improve your odds of success. Retail Cost: $5,000 and includes expert coaching.

Merwyn Business Simulation - A bank ready report to help you get funding for your innovation.

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When to use: When the question is how much money could or will we make on our innovation is the most important learning moving forward or when you are trying to communicate your innovation in a way that helps you make connections with buyers, manufactures and distributors.    Features: All of the features of the concept test along with a sales forecast for 5 levels of marketing support. This report features current status of innovation, the marketing message, sales and diagnostics, alternate sales forecast scenarios, fair market royalty rate and potential sales for up to 8 other countries of your choice. Retail cost: $5,000 and includes expert coaching.

Merwyn Life Cycle Forecast - Manage the Innovation’s Long Term Sales Opportunity

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When to use:  When you're trying to plan long term sales opportunities and have questions such as: "Am I spending the right amount of marketing money when I launch the product?", "Am I pulling a product too soon?", "Am I gaining any sales from Word of Mouth Diffusion?" and "When will I need to reinvent or launch my next product or version?" Features:    All of the same diagnostic as the Truth Teller Report. This report also includes sales forecast for the next 10 years for 3 different marketing support levels. Other features include time to reinvent, so you know when it’s time to launch the next version or innovation and  time to “Take Off”, which prevents you from killing a product too soon in it’s lifecycle. Retail cost:  $10,000 and coaching is required to validate inputs and ensure the most accurate forecast possible.

The following offerings are survey driven research rather then using the Merwyn platform. Therefore pricing will vary according to who and how many people are surveyed. Please contact us to discuss your research needs.

Idea Starter Survey - Best way to rank potential ideas or marketing claims based on customer opinion.
 
When to use:   When you have several ideas (usually just one sentence) and need to gain consumer perspective in order to narrow down the focus to just a few ideas. Can be used to test different messages for the same product or service or several different products or services.
 Features: The survey ask consumers to rate how much they like each idea starter and how new & different each idea starter is on a scale from 0 to 10. The results are then analyzed to rank the ideas based on how meaningfully unique they are to the customer.

Problem Research - Customer's biggest and most frequent problems.

When to use:   Either before creating ideas, when trying to focus on which customer problem to solve OR when your offering solves many problems and you are trying to learn which one to focus on in your marketing message.
Features: This survey asks consumers to rate how big of an issue the problems are and how frequently the problems occur on a scale from 0 to 10. The results are then analyzed to help you focus on an innovation that solves the biggest and most frequent problems.

Survey Based Concept Testing - Customer's rating of purchase intent and uniqueness for your marketing message.

When to use:    When you are trying to learn the odds of success for your marketing message based on consumer feedback. This data will help you make the decision whether or not to commercialize the innovation.
Features: Similar to the concept test above, except the feedback comes directly from consumers rather then the Merwyn system. This test can also be designed to go head to head against another marketing message.

Concept and Product Testing - Collecting consumer responses and opinion's about your product or prototype.

When to use: When you have a prototype or finished product ready to test with customers.
Features: This is still testing a concept, but it also includes a product sample in the test. It is very common for consumer goods to want to do taste test or consumer trials to measure the product’s attributes along with the concept’s message. This test can also be designed to go head to head against another product or marketing message.

  Marketing Event and Word of Mouth Impact Survey - The only way to quantify the odds of sparking word of mouth diffusion.
 There is a trend that over the years, marketing is getting more expensive and less effective. Therefore marketers are looking towards other ways of making customers aware of their new products and services.
When to use:  When you are using promostional events to promote your innovation and want to measure your event’s message, product and attendees to determine the overall impact of the event including additional customer awareness from word of mouth.
Features: This survey measures the meaningful uniqueness of your message and product along with the consumers exposed to calculate the percentage of people who will tell another person about your product.

Marketing Support Internal Research - Addressing the Uncertainty of Your Company's Marketing Support Inputs. (Percent awareness and distribution) The marketing support inputs of a sales forecast have the most uncertainty and yet also have one of the largest impacts on the forecast. This is a problem for every company and the solution is to make assumptions based on your past history.

When to use:  When your company has data on past innovation launches and want to get smarter sales forecast for future offerings.
Features: The Merwyn research team will travel to your location and analyze the details of your past innovation launches to determine the 3 most common marketing support levels. This reverse engineering of your past innovation will result in learning the most common levels of marketing support your company achieves for both awareness and distribution. Then in future forecasts you can use these custom levels with variance to calculate annual sales.