The World's Most Truthful System
for Early Stage Innovation Sales Forecasting
Merwyn Research is a market research company focused on innovation.
Merwyn is diffferent, because it can get more information out of fewer people, which allows for more opportunities to learn at an overall lower cost then traditional market research.
The Eureka! Ranch delivers the world's most reliable innovation systems and can increase innovation speed up to 6 times and decrease the risk with innovation by 30 to 80%. Merwyn Research is one of the services the Eureka! Ranch uses to increase speed and decrease risk with innovation.
Merwyn Research's tools are all focused on addressing the key problems with innovation projects such as:
- Which ideas should we commercialize?
- Which of our customer's problems should be our focus?
- What do consumers think about our products, marketing concept, or packaging?
- What are our odds of success with this idea or marketing message and how do we improve those odds?
- How much sales are possible during the first year and then long-term?
- Can we use a Word of Mouth Marketing campaign and take advantage of social diffusion?
- How can we address the uncertainy in our Marketing Support assumptions?
Over 26,000 innovations ranging from industrial products to consumer products and services have been tested using Merwyn over the past 10 years. The system has been statistically validated in the USA.